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Cake day: June 9th, 2024

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  • Not really: if you’re astroturfing, you don’t do all your astroturfing from a single source because that makes it so obvious even a blind person could see it and sort it out.

    You do it from all over the places, mixed in with as much real user traffic as you can, and then do it steadily and without being hugely bursty from a single location.

    Humans are very good at pattern matching and recognition (which is why we’ve not all been eaten by tigers and leopards) and will absolutely spot the single source, or extremely high volume from a single source, or even just the looks-weird-should-investigate-more pattern you’d get from, for example, exactly what happened to cause this post.

    TLDR: they’re doing this because they’re trying to evade humans and ML models by spreading the load around, making it not a single source, and also trying to mix it in with places that would also likely have substantial real human traffic because uh, that’s what you do if you’re hoping to not be caught.