

if i had a cosmetic company, i would question the efficacy of this method. that’s not how i would like to allocate my targeted advertising budget.
what if they deleted the pics because they were just changing phones? what if it was because they ran out of space? what if they were degoogling? what if it was because they’re transforming?
there are other–more likely–scenarios why a person deletes their selfies than them reaching a nadir of self-loathing. i don’t see this move converting into buying actions.
i seem to have misunderstood. my reading was that they were tracking when selfies were being deleted from the user’s device itself (and not off the facebook platform).
if the article is about selfies being deleted from the user’s posts on meta platforms, otoh, i don’t understand why there’s a privacy brouhaha. surely their tos and privacy policy covers using your data and actions on their platforms for targeted advertising?
there is a conversation that needs to be had there about the morality of such a move, sure, but i don’t see a privacy violation.