So, to clarify. Sweden has for a very long time a system where buying sex is illegal but selling sex is legal. This is to make sure the man buying is considered criminal and the woman selling a victim. This new ban is just a way to keep it that way online as well.
What becomes illegal is paying for custom personalized performances (because a man can say “I’ll give you $1000 if you stick this painful thing up your ass”, which can be a difficult request to deny if you are poor), but selling prerecorded stuff will not be banned.
Fair, but this is kind of a “not all men!!” thing to point out. The vast majority of sex workers are women, the vast majority of people being victims to sex trafficking are women. The vast majority of people paying for sex are men. Just face it.