This is an open question on how to get the masses to care…
Unfortunately, if other people don’t protect their privacy it affects those who do, because we’re all connected (e.g. other family members, friends). So it presents a problem of how do you get people who don’t care, to care?
I started the Rebel Tech Alliance nonprofit to try to help with this, but we’re still really struggling to convert people who have never thought about this.
(BTW you might need to refresh our website a few times to get it to load - no idea why… It does have an SSL cert!)
So I hope we can have a useful discussion here - privacy is a team sport, how do we get more people to play?
My first recommendation would be don’t call people normies. Not using a pejorative to refer to your subject even in private goes a long way towards being able to think about them more clearly. I’m not scolding you, I don’t care how you think about people but if you really want to get people to care about privacy the same way you do then it’s important to avoid stigmatizing them straight out of the gate so you can understand what is important to them.
I’d abandon the adbusters model of “here’s how you can stick it to the man and all you’ve got to do is change your entire life!” It reads as performative and relies on the false assumption that disorganized, individual opposition can lead to change. Instead, revise your message to focus on first recognizing the hostility of the information space around us and taking an appropriate posture.
I would also abandon any mention of self hosting. If you’re trying to get people to clear their cache and turn on adp and lockdown mode throwing self hosting in the mix is absurd. Oh yeah, and as a long time user and contributor to open source software, treating it as a privacy and security panacea raises a lot of red flags.
From the perspective of an old man with a lot of experience, the website has high school/college student energy. That’s not bad per se, but it may be working against your stated goals.
I’ll change the normie thing in the post - that was a mistake to use that term regarding privacy knowledge.
How could I reshape the message to be more about the hostility of the information space? Where would you start? I do talk about elections being swung, but since I’ve dumpted all billionaire-owned social media (and newspapers/tv news) then I’m actually not in a good position to write specific stories about hostile info. Your guidance is welcomed!
You’re mostly right about self-hosting, but in my ‘normie’ journey (I’m using it correctly there) into self hosting I’ve found that there are actually a few wins that non-techie people can achieve: Jellyfin, Syncthing and Calibre. They all give back some data sovereignty. but I suppose until I can explain that, it’s probably best not to even mention it.
As for the student energy vibe? lol fair. I’m rubbish at design, and probably so immature that my mental age stopped then 😂 In time, and if I can get any funding, I will pay someone to help with marketing and design. Someone quoted my £1200 to get some better visuals on there, but I just cannot afford that atm.
One thing I would like to do is gamify the process of changing away from big tech, but I’m not sure how to do that. Perhaps some web games baked into the site?