An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.
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And website operators will be compelled to adopt this, how? They will likely just use PPA and also all of the tracking tools, or straight up not give a shit about PPA. Mozilla does not have the influence to affect real change. Until such a time, all of this is just worthless posturing.
Mozilla by itself doesn’t have the influence to change it, but with Mozilla’s help (i.e. this experiment), others do. Specifically, legislators can have more freedom to implement strict privacy-protecting measures if they have proof that an alternative is available that doesn’t cost lots of voters their jobs.
But you can’t provide that proof if you don’t run the experiment.
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No, of course not :) I am proposing that governments curb privacy-invasive tracking, i.e. that the only way advertisers will have left to measure the impact of their ads, is non-invasive methods like PPA.
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Here’s the complete list of ads I find acceptable:
That is for any and all media.
Genuine question, would you be willing to pay for all the content you consume using a “token” system where each page, video or other piece of media has a price to it, usually about a cent per article or 5c per video, is automatically debited from either an account loaded with real money or some sort of blockchain, at the discretion of the user? A token could be one cent.
There’d be an open API, and multiple brokers could handle that transaction for you, so there is no vendor lock-in. You could even be your own broker if you set up your own server that talks to the servers hosting any media you’d like to consume. It would get rid of online advertising, but you have to pay out of pocket for server costs and content creation costs.
Sounds like BAT token from Brave
Top up by buying it or watching ads somewhere else, and then spend on sites you see as important or flat to everyone who you visit and is connected to BAT ecosystem.
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I will say it again: The way i read it, it sounds like the companies will get some general data if their ads work, without a profile about you being created. I am fine with that.
Just imagine what a boon it would be for the “normal“ less tech savvy, if advertisers switched to a more privacy respecting technology like this.
If more privacy focused people don’t like it, they can simply disable it by ticking one box, without negative consequences (unlike content blockers and similar techniques where a website can penalize you, turned off PPA is not detectable).
It has no downsides as far as I am concerned. It doesn’t give advertisers additional data that they wouldn’t already be able to get, it just creates the option of measuring their ads in a privacy respecting way.
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Companies get extra data through Firefox
You mean extra data compared to them using any other advertising model, like google advertising? Do you have a source for that?
Because that is what PPA has to be compared to, and not to no ad measurement at all. It‘s meant to be replacing other advertising measurement techniques.
The comparison chart looks like it‘s copied from somewhere, would you mind sharing? I wouldn‘t mind a deeper dive into the topic.
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In particular, these claims never get accompanied by examples of what extra data these companies get through PPA. Presumably, because there is none.
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