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  • unskilled5117@feddit.orgEnglish
    0·
    9 months ago

    I will copypaste, because this feature has been discussed a lot already.

    The companies will get some general data if their ads work, without a profile about you being created. I am fine with that. Just imagine what a boon it would be for the “normal“ less tech savvy, if advertisers switched to a more privacy respecting technology like this. If more privacy focused people don’t like it, they can simply disable it by ticking one box, without negative consequences (unlike content blockers and similar techniques where a website can penalize you, turned off PPA is not detectable). It has no downsides as far as I am concerned. It doesn’t give advertisers additional data that they wouldn’t already be able to get, it just creates the option of measuring their ads in a privacy respecting way.

    Discussion about PPA from some time ago

    • kbal@fedia.io
      0·
      9 months ago

      I am fine with that.

      Okay, but I imagine that you being fine with it will have very little bearing on the decision of the Data Protection Authority as to whether or not it violates articles 5, 6, 12, and 13 of the GDPR.

  • MrOtherGuy@lemmy.world
    0·
    9 months ago

    Felix Mikolasch, data protection lawyer at noyb: “Mozilla has just bought into the narrative that the advertising industry has a right to track users by turning Firefox into an ad measurement tool. While Mozilla may have had good intentions, it is very unlikely that ‘privacy preserving attribution’ will replace cookies and other tracking tools. It is just a new, additional means of tracking users.”

    Sigh… I cannot for the life of me figure how anyone could think that enabling PPA (even by default) means that advertising industry has somehow right to track folks. Like dude, the entire point of PPA is that advertisers could then get to know if/when their adverts are working without tracking people.

    The argument that “It is just a new, additional means of tracking users” also doesn’t really make sense - even if we assume that this is new means of tracking. I mean, sure it technically is new addition, but it’s like infinity+1 is still infinity - it doesn’t make a difference. The magnitude of this one datapoint is about the same as addition of any new web api (I mean there are lots that shouldn’t exist - looking at you chromium… but that’s besides the point).

    File a complaint over use of third-party cookies and actual tracking if you want to be useful - this complaint just makes you look like an idiot.