Young men are struggling badly, and almost no one seems to take it seriously. A lot of them want to man up - but the message they get from much of the media is to man down. I saw a Reddit thread asking who young boys could look up to as a role model, and the top answer was Aragorn. You literally have to turn to fictional characters to find someone broadly seen as decent.

They gravitate toward people like Andrew Tate (and Joe Rogan, Jordan Peterson, Jocko Willink, David Goggins, etc.) because those are some of the only public voices telling them it’s okay to be a man - and to embrace masculine traits - without apology.